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My Work With Axir Consulting

March 15, 2012

Working on digital marketing (SEO, SMO) of Axir Consulting.

I am Back!

December 24, 2010

Its been truly long time…I wish you all Happy 2010 and now I am back to wish you Happy 2011!!!

My  resolution for new year is to write more frequently…!!!

Lots of things happened meanwhile , lovely year…!



Happy 2010!!!

January 3, 2010

Imagine life as a game in which you are juggling some five balls in the air. You name them – work, family, health, Friends and spirit and you’re keeping all of these in the Air.

You will soon understand that work is a rubber ball. If you drop it, it will bounce back.

But the other four Balls – Family, Health, Friends and Spirit – are made of glass. If you drop one of these; they will be irrevocably scuffed, marked, nicked, damaged or even shattered. They will never be the same. You must understand that and strive for it.

Understand that work is a rubber ball. If you drop it, it will bounce back.

But the other four Balls – Family, Health, Friends and Spirit – are made of glass. If you drop one of these; they will be irrevocably scuffed, marked, nicked, damaged or even shattered. They will never be the same. You must understand that and strive for it.

Wish you a very happy 2010…remember what  Bryan Dyson said!

Work is important but not at the cost of family, friends and your own health…

TaaraGo- Do Something New!!!

October 26, 2009

First of all sorry that i was absent for many days from my blog…But i have been busy…busy with our new venture…TaaraGo

TaaraGo Logo

TaaraGo Logo

This is exciting concept and we have been receiving tremendous response.  In just 3 weeks of launch we are 1914 ‘Seekers’ strong community with 98 active ‘Providers’.  Seekers are the participants like you who wish to ‘ Do Something New’ with your free time (from Salsa to Bungee Jumping, from Pottery to Yoga, from Painting to playing the flute, whatever your passion we make it easy for you to find and get involved in activities in your city. ) and providers are individuals/groups who organize /conduct all such activities…

Come n have a look at TaaraGo…I am sure you will love it……any suggestions/ feedback/queries write on archana[at]taarago[dot]com

heyy n let me know about the logo as well…i just loved this logo…I know i know this is self praise but i couldn’t control… n people wonder about name ‘TaaraGo’ …but its secret n i am not telling you!!!

new outlook…

September 9, 2009

I have now moved into consultant’s role…

will update you all shortly…

PlanetAikon’s Journey so far…

July 27, 2009

PA’s Journey so far…

PlanetAikon’s story

Small baby steps days are over…now they have started walking!

Let’s be with them  on the exciting path of Innovation…making ideas successful is  dream for them.


July 22, 2009

Money has no memory. Experience has. You will never know what the total cost of your education was, but for a lifetime you will recall and relive the memories of schools and colleges. Few years from now, you will forget the amount you paid to settle the hospitalization bill, but will ever cherish having saved your mother’s life or the life you get to live with the just born. You won’t remember the cost of your honeymoon, but to the last breath remember the experiences of the bliss of togetherness. Money has no memory. Experience has.

Good times and bad times, times of prosperity and times of poverty, times when the future looked so secure and times when you didn’t know from where the tomorrow will come… life has been in one way or the other a roller-coaster ride for everyone. Beyond all that abundance and beyond all that deprivation, what remains is the memory of experiences. Sometimes the wallet was full…. sometimes even the pocket was empty. There was enough and you still had reasons to frown. There wasn’t enough and you still had reasons to smile. Today, you can look back with tears of gratitude for all the times you had laughed together, and also look back with a smile at all the times you cried alone. All in all, life filled you with experiences to create a history of your own self, and you alone can remember them all.

The first time you balanced yourself on your cycle without support… The first time s/he said ‘yes’ and it was two years since you proposed… The first cry… the first steps… the first word…. the first kiss… all of your child…. The first gift you bought for your parents and the first gift your daughter/son gave you… The first award… the first public appreciation… the first stage performance… And the list is endless… Experiences, with timeless memory… No denying that anything that’s material cost money, but the fact remains the cost of the experience will be forgotten, but the experience never.

So, what if it’s economic recession? Let it be, but let there not be a recession to the quality of your life. You can still take your parents, if not on a pilgrimage, at least to the local temple. You can still play with your children, if not on an international holiday, at least in the local park. Nice time to train the employees, create leadership availability and be ready for the wonderful times when they arrive. Hey! Aspects like your health, knowledge development and spiritual growth are not economy dependent.

Time will pass… economy will revive… currency will soon be in current… and in all this; I don’t want you to look back and realize you did nothing but stayed in gloom.. Recession can make you lose out on money. Let it not make you lose out on experiences… If you are not happy with what you have, no matter how much more you have, you will still not be happy.

Make a statement with the way you live your life: How I feel has nothing to do with how much I have.

This thought come to me by an email form a dear friend…thought you will love it…

10 must read articles from HBR

July 21, 2009

10 articles from HBR’s most influential authors:

1) “Meeting the Challenge of Disruptive Change,” by Clayton M. Christensen and Michael Overdorf, explains why so few established companies innovate successfully.

2) “Competing on Analytics,” by Thomas H. Davenport, explains how to use data-collection technology and analysis to discern what your customers want, how much they’re willing to pay, and what keeps them loyal.

3) “Managing Oneself,” by Peter F. Drucker, encourages us to carve our own paths by asking questions such as, “What are my strengths?” and “Where do I belong?”

4) “What Makes a Leader?” Not IQ or technical skills, says Daniel Goleman, but emotional intelligence.

5) “Putting the Balanced Scorecard to Work,” by Robert S. Kaplan and David P. Norton, includes practical steps and examples from companies that use the balanced scorecard to measure performance and set strategy.

6) “Innovation: The Classic Traps,” by Rosabeth Moss Kanter, advocates applying lessons from past failures to your innovation efforts. She explores four problems and offers remedies for each.

7) “Leading Change: Why Transformation Efforts Fail,” by John P. Kotter, argues that transformation is a process, not an event. It takes years, not weeks, and you can’t skip any steps.

8.) “Marketing Myopia,” by Theodore Levitt, introduces the quintessential strategy question, “What business are you really in?”

9) “What Is Strategy?” by Michael E. Porter, argues that rivals can easily copy your operational effectiveness, but they can’t copy your strategic positioning-what distinguishes you from all the rest.

10) “The Core Competence of the Corporation,” by C.K. Prahalad and Gary Hamel, argues that a diversified company is like a tree: the trunk and major limbs its core products, branches its business units, leaves and fruit its end products. Nourishing and stabilizing everything is the root system: its core competencies.

Marketing Myopia

July 2, 2009

Eye opener for everyone who is in business…

Sustained growth depends on how broadly you define your business—and how carefully you gauge your customers’ needs.

Marketing Myopia -by Theodore Levitt

From: Harvard Business Review Classics.

Open Innovation

June 29, 2009

Open Innovation is the key to stay ahead in such tough times.  These are some good articles on Open Innovation.

Open to innovative Ideas