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10 must read articles from HBR

July 21, 2009

10 articles from HBR’s most influential authors:

1) “Meeting the Challenge of Disruptive Change,” by Clayton M. Christensen and Michael Overdorf, explains why so few established companies innovate successfully.

2) “Competing on Analytics,” by Thomas H. Davenport, explains how to use data-collection technology and analysis to discern what your customers want, how much they’re willing to pay, and what keeps them loyal.

3) “Managing Oneself,” by Peter F. Drucker, encourages us to carve our own paths by asking questions such as, “What are my strengths?” and “Where do I belong?”

4) “What Makes a Leader?” Not IQ or technical skills, says Daniel Goleman, but emotional intelligence.

5) “Putting the Balanced Scorecard to Work,” by Robert S. Kaplan and David P. Norton, includes practical steps and examples from companies that use the balanced scorecard to measure performance and set strategy.

6) “Innovation: The Classic Traps,” by Rosabeth Moss Kanter, advocates applying lessons from past failures to your innovation efforts. She explores four problems and offers remedies for each.

7) “Leading Change: Why Transformation Efforts Fail,” by John P. Kotter, argues that transformation is a process, not an event. It takes years, not weeks, and you can’t skip any steps.

8.) “Marketing Myopia,” by Theodore Levitt, introduces the quintessential strategy question, “What business are you really in?”

9) “What Is Strategy?” by Michael E. Porter, argues that rivals can easily copy your operational effectiveness, but they can’t copy your strategic positioning-what distinguishes you from all the rest.

10) “The Core Competence of the Corporation,” by C.K. Prahalad and Gary Hamel, argues that a diversified company is like a tree: the trunk and major limbs its core products, branches its business units, leaves and fruit its end products. Nourishing and stabilizing everything is the root system: its core competencies.


Marketing Myopia

July 2, 2009

Eye opener for everyone who is in business…

Sustained growth depends on how broadly you define your business—and how carefully you gauge your customers’ needs.

Marketing Myopia -by Theodore Levitt

From: Harvard Business Review Classics.

Open Innovation

June 29, 2009

Open Innovation is the key to stay ahead in such tough times.  These are some good articles on Open Innovation.

Open to innovative Ideas


June 19, 2009

A great story from one of America’s greatest story-tellers, Abraham Lincoln, was related by the president during those anxious days of the American Civil War. A delegation of well-meaning patriots tried to impress upon the president the gravity of the war. They implied that his administration was neither as wise nor good as it ought to be. He listened carefully, then responded with a memorable anecdote.

He told them that he once had a neighbour who found himself in a tight situation. He was travelling home one dark and rainy night. There were few bridges in the country and he came to a stream that he would have to ford. But because of the darkness and the rain, he couldn’t see well enough to know just where to cross.

Lightning flashed and he saw his way for the briefest moment. But the man was perplexed because there seemed to be more thunder than lightning. He was convinced that every lightning flash was followed by several loud peals of thunder. The poor man just stood at the edge of the stream in his confusion about how to proceed. He finally prayed, “O Lord, if it is just the same to you, give me more light and less noise.” The delegation clearly got the point that the president needed more solutions and less complaining – more light and less noise.


Some people are more like light and others are more like noise.

Some people shed light on solutions. Others only make a din about the way things are.

Some people help us to see the situation more clearly. Others just sound off about who’s to blame.

Some people show a better way. Others clamour about the present course of action.

Some people offer to help. Others wail about the problem.


The sun rises every morning and sheds light, vanquishing the night’s darkness. The rooster also rises every morning and makes noise, which does nothing about the darkness.How could things be different if you were more like the sun than the rooster? What if you decided today to contribute to the light?

Sc: Heartspeak


June 9, 2009

Interesting story… one of my friends sent it to me today…I would like to share it with you all.

There was a farmer who grew superior quality and award-winning corn. Each year he entered his corn in the state fair where it won honor and prizes.

One year a newspaper reporter interviewed him and learnt something interesting about how he grew it. The reporter discovered that the farmer shared his seed corn with his neighbors’.

“How can you afford to share your best seed corn with your neighbors when they are entering corn in competition with yours each year?” the reporter asked.

“Why sir, “said the farmer, “didn’t you know? The wind picks up pollen from the ripening corn and swirls it from field to field. If my neighbors grow inferior, sub-standard and poor quality corn, cross-pollination will steadily degrade the quality of my corn.

If I am to grow good corn, I must help my neighbors grow good corn.”

The farmer gave a superb insight into the connectedness of life. His corn cannot improve unless his neighbor’s corn also improves. So it is in the other dimensions!  Those who choose to be at harmony must help their neighbors and colleagues to be at peace… Those who choose to live well
Must help others to live well. The value of a life is measured by the lives it touches.

Success does not happen in isolation. it is very often a participative and collective process.

So share the good practices, ideas, new learning’s with your family, team members, neighbors. All the Successes is a Team Work of a family, group, enterprise, corporation…

We are walking the talk…this is what we are doing on PlanetAikon. bright minds are sharing ideas, using collective wisdom of community to create solutions that have capability to become next big wave….

ORG*: ‘TZen:Test Management Tool – Our first success’

May 20, 2009

Today is celebration mood at our office as first of many ‘Ideas’ from PlanetAikon released its  1.1 version. It is something for which we were waiting since last few months, this proves that ‘Community Powered Innovation’ is the ‘IN’ thing and going to stay for long…!

Before I go into details let me tell you first about Tzen and PlanetAikon

TZen logoTZen – a Test Management System, is a web-based product that allows you to effectively manage the testing of application(s) by providing a flexible and consistent platform for gathering test requirements for traceability, planning, designing and executing tests. It stores test results, manages defects and issues and provides basic reports. It also includes the features for test project management such as User management for access control, Multiple test projects – for organized testing by projects. For defect tracking it uses an OpenSource product “Mantis”.

TZen is a Test Management solution designed for mid-size/small businesses in order to equip them with an ability to perform ‘quality & agile testing’.

PlanetAikon is an unique Innovation ecosystem bringing together a Community of Ideators, Contributors and sponsors. A community of professionals, small businesses, corporates, academic and research organizations, mentors,legal advisors, investors and more. Powered by an unique Ideation and Execution platform, that supports both individual and enterprise led innovation initiatives by enabling its members to connect, collaborate and co-create. There are also other exciting Ideas and Projects that you can participate in. You can also bring your own ideas to the platform and execute them by leveraging the skills and capabilities of the community.

TZen(team) is now 66 members strong Idea-team on PlanetAikon. This team has really  made us proud. Members have been truly professional in their approach to the development. The Success Story of Tzen is our first milestone…this project is sponsored by NASSCOM and Zensar. Members are from various NASSCOM registered companies and( registered members) from  PlanetAikon.

TZen is intended to make available as an OpenSource product. The vision of the team is to develop TZen into the most successful  Test Management product. TZen tool has features like Requirement management, Test plan management, Test Case management, Test Execution management,- Defect management (Integrated with Mantis), Reports and Exports at various levels.

Now the team is working on following features

– Extensive Graph and Chart Support
– Flexible Imports
– Custom Fields
– Server Pull Services and many more

TZen has got lot of business , technical and innovation opportunities…

At this stage team requires fresh minds to take it to next level and Specific requirement is PHP  developers, Testing Domain Experts, Usability Domain Professionals and Testers.Whoever will contribute In developing TZen would become a part in the future success of the product.

Build it and Own it!!!

So if you are keen please request to ‘Join Team’ here:

Registered members of PlanetAikon could join Secure workspaces of Ideas. Membership and usage of the platform is currently free. You could join the league here.

T & L

P.S Explore other ideas here: ‘Featured Ideas’

ORG*: ZooZoo TV ads – Creative Campaign of Vodafone…

May 5, 2009

Its been long time that Indian ad makers did something different and unique…! They are were so relaxed and easy about ad making that they presented something like Hyundai-Getz ad …Where Sexy looking Sania Mirza says ‘I drive getz…who drives you? its like ‘I eat strawberry, what eats you….!!’ There are so many such stupid ads I could list!

Here I want to share with you refreshingly new and exciting concept of the ZooZoos!!! Friends ZooZoo Campaign is different and unique by ‘O & M’ for Vodafone..and totally an Indian Idea! I am proud of you guys…

have a look at these cute creatures…


I am no great fan of cricket at least not now…once upon a time used to follow the game but not anymore…still i watch IPL just to see ZooZoos again n again. They are amazing and hilarious characters and are so true to life, are eggheaded small laughing viruses…!


O&M – India, created this campaign for Vodafone to create awareness about value added services offered by Vodafone including phone Memory Backup, cricket alerts,roaming, Small recharge, maps etc. Many viewers earlier thought that ZooZoos are animationed…but interesting part is that they are not. ZooZoos are actually small girls actors, dressed in white costumes that are stuffed with foam to portray the characters.

Read more about the concept here

Hope to see lot more such creative surprises form Indian ad makers…

Love you ZooZoo!!!